That’s right Ze Frank! lets execute right now! What have I been waiting for? I was hooked on Brain Crack for too long.

“Hi my name is Sung and I am a Brain Crack addict!”

Ze Frank knows steady output, and the iconic video blogger knows why we put off acting on our ideas—we’re saving them as reassuring, addictive “Brain Crack.” (Warning: Bit of swearing in the vid).

In typical Ze Frank style, the clip cuts away to something almost entirely different at about the 1:30 mark, and there’s a chanting chorus of F-bombs—so if you’re watching at work, it’s definitely headphone material. But it’s also pretty encouraging stuff.

“washington, ideas, brain crack” [The Show with Ze Frank via 43 Folders]

Quoted from Ze Frank on Executing Ideas Vs. “Brain Crack” [Clips]